Bogus midcentury nostalgia and other yuppie wannabe bullshit

As Holden Caulfield would say, the New York Times is read by a bunch of phonies. It must be. Just look at the shit it publishes. I know this because I just looked up “Holden Caulfield phonies” on DuckDuckGo; it’s not like I’m gonna read that nonsense just because it comes recommended by the sorts of people who read the Times. Some fictional twit rode around Manhattan in a taxicab bitching about phonies or some shit, and years later a guy who had set out (and failed) to read every book in the University of Hawaii Library construed this story as a license to Imagine No John Lennon.

One of the most dangerous category errors we could devise would be to assume that the Gray Lady’s lifestyle readership is engaged with the real world in a way that Mark David Chapman, committed Lennonist, was not. Most of them aren’t crazy enough to, I dunno, hunt down and shoot Chad Kroeger because of something that reached into their psyche from the pages of Infinite Jest. At this point, something’s gotta go wrong ’cause I’m feeling that Lennon wasn’t exactly a better artist or person than that greasy Canuck hairball. Before you call me crazy, remember that I regularly appreciate even worse Canadians. I guess I’d be hipper if I appreciated more obscure Canadian acts, such as Moxy Früvous, whose members surely would never be criminally charged with the strangulation of commissioned air force officers.

Oops. Shit, Ghomeshi, wasn’t Williams available?

There’s still time to turn Big Ears Teddy around for the rest of this essay. That was really the least fucked up part of it. It only looked like a mess. The NYT’s lifestyle beats are the real messes here. Jian Ghotmesi and Colonel Underpants are both part of the real world. If they should die, think only this of them: that they were chargeable to some foreign field, but Dr. Shipman forever to England. Whatever else you might say about this last outburst, it was nonfictional. Don Draper, on the other hand, is fictional. He never existed. So which of these rude gentlemen does the Times find germane to the nonfictional lives of its nonfictional readers?

Why, the made-up guy. Duh. Palm Springs per se is relevant to Millennials because of Mad Men and Frank Sinatra. Virgin America and JetBlue fly there nonstop from JFK, so ditch your angel in Harlem and get your ass on that Eurotrash big metal. For the serious street cred among hip young things, Palm Springs is within an easy drive of Coachella. Get thee fucking stoked. These are the cultural touchstones that have young people of a certain not totally loaded class swarming the Medicare Sled Desert: a long-dead show business drunk, a fictional TV show about ad men with drinking and attitude problems, and an annual vacation from reality for affluent members of the intersectional drugs community. Somebody had better keep Mr. Rogers on standby to dispatch that trolley.

There’s no subtlety to this period wealth LARP, no sense that maybe it’s decadent and embarrassing. A vacation rental landlord actually went on the record to say, “People come to let down their hair and live the martini lifestyle. You will be living just the way Frank Sinatra did in 1947.” That’s obviously not quite right: Frankie boy, if I’m not mistaken, kept his hair midcentury high and tight, and no one is anal enough to redo the hundreds of little things that have changed in the seven decades since for period authenticity just to impress some Rat Pack hipsters with Airbnb accounts. Coachella, of course, has fuck-all to do with the midcentury, unless we’re talking about Joel Salazar’s great-grandfather failing to provide drinking water for a dozen braceros.

It speaks volumes about the superficiality and ignorance of these tourists that their understanding of the midcentury in their own country is a famous singer supposedly using his fuck-you money to live as a wastrel in a Frank Lloyd Wright house. Of everything that was happening socioeconomically between the Second World War and Watergate, most of it very different from Frank Sinatra being a desert lush, this is what resonates with them. Just this evening I was looking semiseriously at house listings in every cheap dump of a town in California that came to my mind, and one of the cheapest deals I found was a 1959 open-plan ranch house on the outskirts of Twentynine Palms, selling points: walls and ceiling mostly intact. That’s midcentury modern architecture, too, bitch. Google Maps shows a drive of an hour and a half from downtown Palm Springs. Twentynine Palms sounds like a shithole, but it’s more convenient than Trona, which is as painfully shitty a place as I’ve ever visited.

What the Times omits, of course, is that the cool cats with the discretionary income don’t want to put the effort and capital into rehabilitating a desert rancher in an out-of-the-way, crappy third-order suburb of the Los Angeles Basin when they can instead larp the Rat Pack in Rancho Mirage. There’s nothing stopping one from putting on a bathrobe, taking a handle of gin into the loo, and turning on a space heater. Okay, to be scrupulous, this assumes some sort of housing, but the Palm Springs vacation crowd has no compunction about making presumptions that dwarf that of everyone being housed. The Finns have an anecdote about a couple of gentlemen who did likewise in a sauna (Finn 1: “Cheers!” Finn 1, an hour later: “Cheers!” Finn 1, after two hours: “Cheers!” Finn 2: “We came her to drink, not to talk!”) . But none of this is really about life in the desert. If it were, twits wouldn’t be swooping in from dramatically different climates, cranking up the AC, planting landscaping that multiplies municipal water consumption by a factor of five, and then bitching about allergies.

True, it’s cooler in the winter, even clement, but these idiots can hardly be expected to know. They can’t be expected to know squat. Life on the ground for normal people in southeastern California is nothing like their highbrow theme vacations. South of Mammoth Lakes and east of Saddleback, most Californians live in scandalously ugly built environments, many of them with scandalously bad public services as well. Palm Springs and a few nearby municipalities hugging the foothills are exceptions that prove the rule. The Georgia O’Keefe-ass desert chic fades into shabby sprawl around the airport, and by Indio the cityscapes have gone entirely to shit. The Salton Sea is disgusting, a century-old open-air sump of contaminated, photochemically stewing agricultural runoff that can be smelled for miles. Tellingly, during the same midcentury that Palm Springs’ tourists celebrate for Sinatra, Draper, and the gang, there were years when more tourists visited the Salton Sea than Yosemite.

Palm Springs has a booming local tourist economy that has emerged around people who are alienated from the means of production, from their own national history, and from the mainstream of their own society, if there still is such a thing. The problem isn’t that they’re sheltered; it’s that they’re more politically engaged than the average citizen and make decisions on behalf of everyone else based on their own extremely sheltered ignorance, which they ridiculously conflate with all of American culture and civics. They don’t know any better because they haven’t been told, although it’s anyone’s guess whether they’d actually listen. They celebrate idols, both historical and fictional, who were almost aberrantly privileged for their time. They seem not to realize how far out of the mainstream these idols were, and they’d probably become hostile and tell their critics to lighten up if they were given a basic history lesson. Lightening up is the last thing I’m of a mind to do; I can’t imagine that this phoniness doesn’t have grave policy ramifications that degrade my own socioeconomic prospects and quality of life. They are clueless about the rural folkways that keep much of the Coachella Valley, and by extension California, productive, folkways that involve prolonged exposure to extreme heat and, God willing, do not involve Joel Salazar.

This mentality is of a piece with comments about how deadly serious aspects of real life, often involving public policy, are like Game of Thrones or Harry Potter. Check out this listicle about ten ways the Holocaust was like The Hunger Games. As Patrick Nonwhite put it, Stalin created hard times, and he was the strongest man! When Stefan Molyneux’s memes start looking like points of light, we have a serious problem. I know I’m filling in some blanks here, but I get a bad feeling that the entire country is falling into the vise grip of an electorate and a leadership answering to it that fundamentally refuse to orient themselves in observable civic reality. We have Mad Men tourism for wannabes who admire martini wanker bullshit artists. Scranton has Dunder-Mifflin tourism for boob-tubers who, very disturbingly, appreciate The Office as a brilliant satire of their own lives, not as a Faulknerian tale of unfathomable oddities whose paths they hope never to cross. Jolly old England has Downton Abbey tourism, advertised on PBS (DEFUND IMMEDIATELY), celebrating a vapid, parasitical manor lifestyle that was established through an enclosure campaign orchestrated by an alliance of crooked politicians, hanging judges, and privateers as vicious and psychopathic as ISIS.

I hate to think that I may be the only fucking adult in the room. I’d love to be proven wrong, but that isn’t happening in the clown show that American politics have become.


2 thoughts on “Bogus midcentury nostalgia and other yuppie wannabe bullshit

  1. I most find myself enjoying the point about British tourism. Most Americans aren’t familiar with how much Saudi tourism (sic) is funded by the U.S. tax base, because they don’t read Arabic and/or watch television marketed at Arabic-speakers. If they did, they might begin to conceive of the ways the system works here. Case in point, watch a bunch of Arabic TV and you see advertisements about going on your pilgrimage to Mecca. Hotels, cars, food, travel-groups/bodyguards, things to do while you’re there, et cetera. And we pay for that shit, driven through various programs of “outreach” or whatever. If Americans spoke Arabic and paid attention to the overseas media they fund, they might start to see other travel ads, e.g. PBS being an arm of the UK/US relationship, in a more genuine light.

    (Alternatively, they might just start getting excited about buying package tours of Mecca. Jesus, that’s a risk…never mind, I hope they never start watching Arabic TV.)

    • The slushfunding of ad copy commercializing the Hajj is objectionable, but it has to be dwarfed, both fiscally and morally, by both US military aid to the KSA and voluntary purchases of Saudi petroleum products by American consumers. The latter are more directly our fault as consumers who should be savvy enough to be aware of the pervasiveness of Saudi oil, as opposed to “our” fault as constituents of a crooked federal government that keeps doing business with one of the most hostile powers on earth. Personally, I find the thought of federal grants paying for some shitheads to diddle around with Arabic-language marketing profanities concerning a foreign country’s holy sites much preferable to the English-language subsidized boosterism about US tourist and corporate tax rebate destinations that keeps finding its way into my life. Do I want the federal treasury to be looted for that shit? No, but I’m too disengaged from Arabic television to be personally annoyed by it, and also I’d like to see the US military-industrial complex stop facilitating and abetting the Saudi pulverization of Yemen.

      The AristoBrit crap bothers me more than it might because my mom and other people from my native class are way too transfixed by it, and our entire country’s worse off as a consequence. If we valued our own political traditions, we’d react to it with open ridicule at best. Hell, John McLaughlin mentioned ca. 2010 that public opinion polls were indicating 25% republican sentiment in GREAT BRITAIN AS A WHOLE, meaning much stronger appreciation of Liz and the gang as public assistance wankers in Scotland and the North. I watch that drivel and think, didn’t we have a fucking revolution expressly to run that crowd back to its home islands and legally kneecap those arrogant enough to ape it on our own shores? Of course, there’s the whole Antebellum thang, which we colossally fucked up for centuries and still haven’t straightened out, but at least idolizing that has become a net liability at the national level, Jeff Sessions being an acquired local taste who offends many Southerners of goodwill. Our official histories leave all the English manor skeletons interred, allowing the highbrow woke to construe the absence of a glaring Kwesi Millington for Sheriff angle in the latter case as proof that the whole deal has always been kosher. Hence “our” (White People’s) ignorance of everything reputable about modern Great Britain and fawning over the most vile things about it that are not on the skinhead/soccer hooligan spectrum of communal violence.

      In that context, Saudi tourism propaganda is alien enough to be relatively innocuous. To answer your question at the end, conversions of Westerners to Islam have been increasing lately, so the interest in hajji tourist shiznit is already taking hold stateside. The “religion of peace” thing is misdirection, but it isn’t a total lie, either. The mishmash of sacred devotion and commercial profanity that is Mecca today is pedestrian compared to the separate medley of psychopaths who have used Wahhabi zeal as the handiest justification for their reigns of terror. This is true in spite of Mecca being administered by the same royal government that has been bombing Yemen (a republic, of sorts anyway) into the stone age.

      It’s mostly an accident of geopolitics that the Hajj has become so ritzy. The relatively arable parts of the Arabian Peninsula (including Mocha, as in the coffee) are on the southeastern and southwestern coasts, far from the big oil in the northeast. I imagine that Mecca and Medina would look quite different today if they had been carved out into a minor sovereign nation along the lines of Yemen instead of being incorporated into Saudi Arabia at the time of peak colonial gangster claimstaking. Saudi itself might look different without the cheap justification of its custody of Islam’s holiest sites. Or Mecca today, being part of a vulnerable fringe nation without oil, might look like Sana’a today: that is, as wartime Londoners liked to say, “more open than usual!”

      Who the fuck knows. That was a lot of words about a bunch of stuff that didn’t all happen, and I’m just the guy who wrote the hot meta-take on Dubai Porta Potty.

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